In our third article in the series, we focus on the aspects of Compromise and Involvement – two factors that only a “human” estate agent can deliver.
Compromise. Experience shows that, more often than not, some people will buy something different to the property they initially envisaged buying. A well-trained agent understands the psychology of buying, and is likely to steer a buyer towards your property - which might have appeared either unsuitable or out of reach financially without the agent’s involvement.
For example, we often get told that a buyer will usually dismiss a property they see online if the locational map suggests that the house might be in a busy or otherwise unpopular area. So how is it that properties in these locations are not all vacant? Because each of those buyers COMPROMISED. This is usually the result of a proper estate agent steering the buyer towards their eventual home – which may well turn out to be an unexpected choice.
Involvement. An agent’s handle on the after-sale process is critical. With it comes confidence, authority and security, a web-based pseudo-estate agency simply cannot provide sensitive reassurance and devise a new plan of action if a sale doesn’t go well. It cannot offer real-time, local advice in numerous aspects of your move. It cannot offer a personal knowledge of the market, an understanding of buyer psychology or wish to get involved in related transactions in a chain (which is the most important part of any sale).
Online agents simply cannot offer a passionate involvement in the sales process, the enthusiasm required to stimulate buyers or the will to achieve the very highest price for a property. Why not call a human agent today!